7 formats

Reel ideas for hotels & inns

Formats from our directory that suit hotels & inns, based on the “best for” notes in each format's sources or our judgment where a format is listed for “any” or service businesses. Each one has a hook, shot list, CapCut steps, and a Suno prompt idea.

03Build trustReal example

Meet the team

“Meet the people who make your [dish].”

Same 3 questions per staffer; end with 'say hi'.

Best for: Restaurants, bars, hotels

Shot list & script
  1. Staffer framed chest-up
  2. Q1: Favorite thing on the menu?
  3. Q2: Best part of the job?
  4. Q3: Your go-to order?
  5. Wave + 'say hi'

Hook: “Meet the people who make your [dish].” · [Name card] → 3 answers → [Text] Come say hi to ___ this week

04Build trustReal example

Owner day in the life

“A day running a small restaurant, in 30 seconds.”

Owner's day from supply run to close, sped up.

Best for: Restaurants, any owner-run shop

Shot list & script
  1. Alarm / early drive
  2. Supply or market run
  3. Prep
  4. Service rush
  5. Lights off, keys in door

Hook: “A day running a small restaurant, in 30 seconds.” · [Timestamps on screen] 6am… 9am… 5pm… 11pm → [VO] Why I do it in one line

07Get discovered

Trending audio

“[Match the trend's hook]”

Put business footage to currently trending audio.

Best for: Any

Shot list & script
  1. Pick audio from the Reels audio browser
  2. Map your footage to the beats
  3. Keep the trend's format, swap in your business

Hook: “[Match the trend's hook]” · Follow the trend's structure; end with your name + location

10Get discoveredReal example

Empty room vs full service

“4:58 p.m. vs 7:30 p.m.”

Quiet set room, then the same room in the rush.

Best for: Restaurants, bars, hotels

Shot list & script
  1. Locked-off wide, empty room
  2. Same angle, full service
  3. Hard cut on the beat

Hook: “4:58 p.m. vs 7:30 p.m.” · [Text] Empty → Full → [Text] Book your table

13Drive orders & bookings

My top three…

“My top three things to order here.”

Listicle hook: 'my top three' items.

Best for: Restaurants, hotels

Shot list & script
  1. Item 3
  2. Item 2
  3. Item 1 (best)
  4. Storefront

Hook: “My top three things to order here.” · [Text] #3 … #2 … #1 → [Text] What's yours?

14Build trust

Guest photo/UGC share

“You made this. We had to share.”

Share guest content with their OK.

Best for: Any

Shot list & script
  1. Guest clip (with permission)
  2. Credit handle on screen
  3. Thank-you card

Hook: “You made this. We had to share.” · [Text] Shot by @guest → [Text] Tag us to be featured

20Hire staffReal example

We're hiring – a shift

“We're hiring. Here's what a shift looks like.”

Show a real shift with apply details on screen.

Best for: Restaurants, any local employer

Shot list & script
  1. Clock-in
  2. Team at work
  3. Fun moment
  4. Role + how to apply on screen

Hook: “We're hiring. Here's what a shift looks like.” · [Text] Now hiring: ___ → shift montage → [Text] Apply: ___

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