19 formats
Formats from our directory that suit restaurants & cafes, based on the “best for” notes in each format's sources or our judgment where a format is listed for “any” or service businesses. Each one has a hook, shot list, CapCut steps, and a Suno prompt idea.
“6:45 a.m. Nobody sees this part.”
Film morning prep / setup before opening.
Hook: “6:45 a.m. Nobody sees this part.” · [Text] What happens before we open → [VO] Every day starts here… → [Text] Doors open at 11. Come hungry.
“Wait for it…”
Extreme close-up/slow-mo of cheese pull, sauce, yolk.
Hook: “Wait for it…” · [Text] Our most-ordered dish → [no VO, let it breathe] → [Text] Dish name · Where to find us
“Meet the people who make your [dish].”
Same 3 questions per staffer; end with 'say hi'.
Hook: “Meet the people who make your [dish].” · [Name card] → 3 answers → [Text] Come say hi to ___ this week
“A day running a small restaurant, in 30 seconds.”
Owner's day from supply run to close, sped up.
Hook: “A day running a small restaurant, in 30 seconds.” · [Timestamps on screen] 6am… 9am… 5pm… 11pm → [VO] Why I do it in one line
“How we make our [house sauce].”
How we make [house sauce], start to finish.
Hook: “How we make our [house sauce].” · [Step captions 1-2-3] → [VO] the one detail that matters → [Text] Try it at ___
“Their first bite of our [dish].”
Guest first-bite reactions (with consent).
Hook: “Their first bite of our [dish].” · [Text] First time trying ___ → reaction → [Text] Your turn.
“[Match the trend's hook]”
Put business footage to currently trending audio.
Hook: “[Match the trend's hook]” · Follow the trend's structure; end with your name + location
“From this… to this.”
Raw ingredient to finished plate / transformation reveal.
Hook: “From this… to this.” · [Text] Before → [transition on beat] → [Text] After · Book / order link in bio
“Questions we get every single week.”
Answer recurring guest questions (source suggests carousel; adaptable to Reel).
Hook: “Questions we get every single week.” · [Text] Q1 … A1 → Q2 … A2 → [Text] Got another? Comment it.
“4:58 p.m. vs 7:30 p.m.”
Quiet set room, then the same room in the rush.
Hook: “4:58 p.m. vs 7:30 p.m.” · [Text] Empty → Full → [Text] Book your table
“Only [N] of these tonight.”
Same-day special with portion count.
Hook: “Only [N] of these tonight.” · [Text] Tonight only · [N] portions → [VO] what's in it → [Text] Until they're gone
“(sound on)”
Natural kitchen sound, no music.
Hook: “(sound on)” · No VO, no music. Caption: name of the dish only.
“My top three things to order here.”
Listicle hook: 'my top three' items.
Hook: “My top three things to order here.” · [Text] #3 … #2 … #1 → [Text] What's yours?
“You made this. We had to share.”
Share guest content with their OK.
Hook: “You made this. We had to share.” · [Text] Shot by @guest → [Text] Tag us to be featured
“Why I opened this place.”
Owner tells why they opened.
Hook: “Why I opened this place.” · [VO] The moment I decided… → what it means now → [Text] Thank you, [town]
“POV: it's Friday night at the pass.”
Ticket printer → plating → pass → dining room.
Hook: “POV: it's Friday night at the pass.” · [POV text] → fast cuts → [Text] Come see it live
“Ticket to table in [N] seconds.”
One dish from ticket to plate in N seconds.
Hook: “Ticket to table in [N] seconds.” · [Timer overlay] → [Text] [N] seconds. Fresh every time.
“Where your [dish] actually comes from.”
Delivery or market run; where ingredients come from.
Hook: “Where your [dish] actually comes from.” · [Map sticker: supplier] → [VO] who they are → [Text] Local, on purpose
“We're hiring. Here's what a shift looks like.”
Show a real shift with apply details on screen.
Hook: “We're hiring. Here's what a shift looks like.” · [Text] Now hiring: ___ → shift montage → [Text] Apply: ___
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