Make them hungry in 3 seconds.

1. Lights on / door unlock
2. Hands on prep list
3. Knife work macro
4. Ovens / burners firing
5. Wide of set room, open sign

Hook: “6:45 a.m. Nobody sees this part.” · [Text] What happens before we open → [VO] Every day starts here… → [Text] Doors open at 11. Come hungry.

1. Locked-off plate, shallow focus
2. Slow push-in
3. The pull / pour / cut in slow-mo
4. Final hero frame with name + price

Hook: “Wait for it…” · [Text] Our most-ordered dish → [no VO, let it breathe] → [Text] Dish name · Where to find us

1. Staffer framed chest-up
2. Q1: Favorite thing on the menu?
3. Q2: Best part of the job?
4. Q3: Your go-to order?
5. Wave + 'say hi'

Hook: “Meet the people who make your [dish].” · [Name card] → 3 answers → [Text] Come say hi to ___ this week

1. Alarm / early drive
2. Supply or market run
3. Prep
4. Service rush
5. Lights off, keys in door

Hook: “A day running a small restaurant, in 30 seconds.” · [Timestamps on screen] 6am… 9am… 5pm… 11pm → [VO] Why I do it in one line

1. Ingredients laid out top-down
2. Each step close-up
3. The reveal
4. On the dish

Hook: “How we make our [house sauce].” · [Step captions 1-2-3] → [VO] the one detail that matters → [Text] Try it at ___

1. Plate lands
2. Guest takes bite (with consent)
3. Reaction
4. Dish name card

Hook: “Their first bite of our [dish].” · [Text] First time trying ___ → reaction → [Text] Your turn.

1. Pick audio from the Reels audio browser
2. Map your footage to the beats
3. Keep the trend's format, swap in your business

Hook: “[Match the trend's hook]” · Follow the trend's structure; end with your name + location

1. Raw ingredient / before state
2. Mid-process
3. Swipe transition
4. Finished reveal

Hook: “From this… to this.” · [Text] Before → [transition on beat] → [Text] After · Book / order link in bio

1. Staffer to camera
2. Q on screen
3. Quick answer
4. Next Q

Hook: “Questions we get every single week.” · [Text] Q1 … A1 → Q2 … A2 → [Text] Got another? Comment it.

1. Locked-off wide, empty room
2. Same angle, full service
3. Hard cut on the beat

Hook: “4:58 p.m. vs 7:30 p.m.” · [Text] Empty → Full → [Text] Book your table

1. Special plated
2. Close-up texture
3. Chef holds it up
4. Countdown sticker

Hook: “Only [N] of these tonight.” · [Text] Tonight only · [N] portions → [VO] what's in it → [Text] Until they're gone

1. Sizzle macro
2. Knife on board
3. Pour / foam / crunch
4. Plate down

Hook: “(sound on)” · No VO, no music. Caption: name of the dish only.

1. Item 3
2. Item 2
3. Item 1 (best)
4. Storefront

Hook: “My top three things to order here.” · [Text] #3 … #2 … #1 → [Text] What's yours?

1. Guest clip (with permission)
2. Credit handle on screen
3. Thank-you card

Hook: “You made this. We had to share.” · [Text] Shot by @guest → [Text] Tag us to be featured

1. Myth on screen
2. Reaction beat
3. Truth with proof shot

Hook: “Myth: [common misconception].” · [Text] Myth → [text swap] Truth → [VO] one-line explanation

1. Old photo / first day
2. Owner to camera
3. Hands at work
4. Full room today

Hook: “Why I opened this place.” · [VO] The moment I decided… → what it means now → [Text] Thank you, [town]

1. Ticket printer
2. Pans firing
3. Plating
4. Pass bell
5. Dining room

Hook: “POV: it's Friday night at the pass.” · [POV text] → fast cuts → [Text] Come see it live

1. Ticket prints (timer starts)
2. Each station
3. Plate at the pass
4. Served (timer stops)

Hook: “Ticket to table in [N] seconds.” · [Timer overlay] → [Text] [N] seconds. Fresh every time.

1. Farm / market / delivery
2. Hands choosing produce
3. Back in kitchen
4. On the plate

Hook: “Where your [dish] actually comes from.” · [Map sticker: supplier] → [VO] who they are → [Text] Local, on purpose

1. Clock-in
2. Team at work
3. Fun moment
4. Role + how to apply on screen

Hook: “We're hiring. Here's what a shift looks like.” · [Text] Now hiring: ___ → shift montage → [Text] Apply: ___